Digital marketing though part of mainstream conversations today is still a topic where many have a doubt. This article attempts to provide information regarding digital marketing using simple non-technical terms. The emphasis has been on making this article suitable for non-technical readers.
In this era of technological advancement, there would be hardly anyone who would not have heard about digital marketing. Well, it is a common word used now a days, however not everyone know about what exactly does it include.
Most of us confuse digital marketing with Search Engine optimization (SEO). It is not just SEO or Social Media Optimization (SMO), rather it is an amalgamation of all such activities which are applied to market your website in the most optimum manner. The nature of such activities would primarily depend on what your business vertical you are in.
Market your business
So, let’s take an example: suppose you have an online bookstore which you want to market over the internet and create a brand so that you get users to who will do transactions through your site resulting in revenue generation for your business. What would you do? It may happen that you would not have all the expertise on how to market your website and bring qualified inquiries which you can convert into business prospects. You need to take the help of digital marketing experts who have the domain knowledge to market your brand.
So the next question which pops up in your mind would be how would online marketing help you in getting business over and above your conventional marketing strategies? Different digital marketers would reply to that question in different ways. The best logical answer to that would be that digital marketing initiatives would complement your conventional techniques, augmenting your brand presence. So it is not either digital or conventional, rather its conventional & digital both together.
In layman’s term, digital marketing is basically promoting brands using online mediums and digital channels. The field of digital marketing includes a complete multitude of elements such as mobile phones, online collateral, email marketing, social networks and many more. It has lots of advantages. Firstly, it is a type of direct marketing. Second, it is actually possible to create customized messages which further can be personally customized for each recipient. This approach will allow you to measure quantitative results providing you information about who was exposed to your messages, at what time, from which part of the world and what actions the viewer too as a result of your initiative.
A few years ago, the methodologies of creating and advancing brands were limited. Since the internet revolution, the ways by which you can reach to your potential customers have multiplied manifolds. As it is rightly said, the world is becoming smaller.
The traditional marketers are hesitant in using digital marketing strategies because they are not so familiar with the concept yet. On the other hand there are the digital age aficionados who believe that implementing online marketing strategies definitely helps them to bring more business. If you are still confused whether to go take the digital route, don’t be! Because it would complement the conventional practices which would help you in marketing your brand in an optimized manner.